Athletes are no longer just sporting icons; they’re also influencers, content creators, and brand storytellers. Whether it’s Virat Kohli’s Instagram reels or regional players endorsing fantasy sports apps,..
Day: August 20, 2025
Case Study: How Campa Cola Leveraged TNPL to Scale Visibility
In 2023, Campa Cola, a heritage beverage brand making a strong comeback, wanted to reconnect with young Indian audiences. Instead of traditional advertising, Campa Cola turned to sports..
Measuring Sponsorship ROI: Key Metrics That Matter in Sports
Sports sponsorship is no longer just about putting a logo on a jersey or an LED board. In today’s hyper-connected digital world, brands expect measurable returns on sponsorship..