Background:
ARS Steels sought a high-energy sport to drive brand visibility.
Challenge:
Leverage Pro Kabaddi League’s audience to enhance brand recall while ensuring impactful on-ground presence.
Our Role:
- Secured jersey sponsorship and in-stadium branding for Tamil Thalaivas.
- Coordinated creative placements for maximum TV visibility.
Results:
- Significant brand exposure during live telecasts.
- Strengthened brand positioning in South Indian markets.