Background:
BatBall11 wanted to strengthen its credibility and connect with passionate cricket fans through a trusted ambassador.
Challenge:
Find the right cricketer whose values and recognition aligned with the brand’s target audience.
Our Role:
- Identified and partnered with former India cricketer Abhinav Mukund.
- Managed the endorsement deal, creative campaigns, and media rollout.
- Integrated the ambassador into digital and on-ground activations.
Results:
- Increased brand trust and recognition among cricket audiences.
- Higher engagement across digital campaigns featuring the ambassador.