Background:
The Tamil Nadu Premier League (TNPL) is one of India’s most-watched state-level cricket tournaments. With a massive stadium and broadcast audience, central sponsorships are prime assets for any brand.
Challenge:
Secure category-exclusive pouring partner rights for three consecutive seasons while ensuring maximum brand visibility and fan engagement.
Our Role:
- Negotiated and closed deals with Kalimark (2023) and Campa (2024, 2025).
- Designed and implemented comprehensive on-ground branding plans.
- Managed broadcast integration for nationwide exposure.
Results:
- 100% category exclusivity in all three seasons.
- Millions of impressions through broadcast and in-stadium audiences.
- Increased market penetration for sponsors in Tamil Nadu.