Background:
The MPL wanted to enhance brand presence during matches through on-ground activations.
Challenge:
Secure sponsorship deals that maximized visibility in both live stadiums and broadcasts.
Our Role:
- Negotiated on-ground sponsorship packages worth ₹2.5 Crores.
- Coordinated placement of branding assets at prime stadium locations.
Results:
- Delivered consistent brand exposure throughout the tournament.
- High recall rates for participating brands.